Competitive Analysis
This study will allow you to identify the weak points of your hotel or tourist apartment.
The information obtained will be valuable when transforming the weaknesses into advantages and strengths of the hotel or apartment.
- Definition of the competitive set: We will identify the competitors by location, type of product, level of services and segment.
- Benchmarking: consists of analyzing our establishment with the competition, both at the level of product and communication and results.
- Forecasting: Market segmentation and creation of a forecast model to ensure that the existing demand for each individual segment is optimized in a more effective way in terms of marketing, sales and pricing strategies.
- SWOT and crossed SWOT analysis.
- Value for Money: Combines the data from the competitive set and the benchmarking study to position the hotel.
